Advertising For Dummies (eBook)
by (Author)

Bookshelf?1348693414

Details about Advertising For Dummies

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:Identify and reach your target audienceDefine and position your messageGet the most bang for your buckProduce great ads for every mediumBuy the different mediaCreate buzz and use publicityResearch and evaluate your competitionAdvertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

April 18, 2011

Free eBook Preview

Bookshelf?1348693414

Write a Review for Advertising For Dummies

by Gary Dahl

Average Rating:
×

Advertising For Dummies has been added

Advertising For Dummies has been added to your wish list.

Ok

Advertising For Dummies has been removed

Advertising For Dummies has been removed from your wish list.

Ok

Log in to your account:


×

Enter your email address to reset your password

×

Password reset email sent

And email has been sent with a link to reset your password.

Ok