Marketing Your Small Business For Dummies (eBook)
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Details about Marketing Your Small Business For Dummies

  • Categories:
  • File Size:
    4355370 KB
  • Publisher:
    For Dummies
  • Released:
    July 13, 2010
  • Sold by:
    Johny Wiley & Sons, Inc.
  • Language:
    English
  • ISBN-13:
    9781742469959

Created especially for the Australian customer!Attract customers and ensure the ongoing success of your small business with this no-nonsense guideWhether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.Know your target market — identify your ideal customers, and what, how and why they buyDevelop business and marketing plans — learn how to create them and why they're so importantBuild effective databases — develop a database that creates business for you, without the headachesSolidify your branding — create a unique brand and keep it fresh and excitingUnderstand the power of advertising — assess if it's right for your business and how to pick the right strategiesMaster publicity — get your business in the media with the right messageImplement relationship marketing — develop and maintain networks to create new opportunitiesEmbrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

July 13, 2010

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by Carolyn Tate

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