Writing CopyFor Dummies (eBook)
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Bookshelf?1348696645

Details about Writing CopyFor Dummies

  • Categories:
  • File Size:
    7489811 KB
  • Publisher:
    For Dummies
  • Released:
    May 4, 2011
  • Sold by:
    Johny Wiley & Sons, Inc.
  • Language:
    English
  • ISBN-13:
    9781118069936

Tips on writing to consumers and business-to-businessCreate captivating, results-oriented, sales-generating copyNeed to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.Discover How To:* Write compelling headlines and body copy* Turn your research into brilliant ideas* Create motivational materials for worthy causes* Fix projects when they go wrong* Land a job as a copywriter

May 4, 2011

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Bookshelf?1348696645

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