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Managing Mobile Technologies (eBook)

by (Author)

  • 83,229 Words
  • 372 Pages

This book captures recent research on managing mobile technologies. It provides a handbook-style reference to professionals in different industries to help them manage the very latest technologies that have become a part of every business today.

The book reviews multiple perspectives of the challenges brought by the introduction of mobile technologies into our lives. The technical perspective covers major constructs at play; the organizational perspective reviews international cases; and the personal perspective investigates the adoption of emerging applications and their impact.

By reviewing multiple perspectives, readers will be able to adopt a tool to manage the complexities and challenges brought by the mobile technologies.

Contents:
  • Major Constructs — Technical Perspective
  • Ecosystems
  • Cultural Aspects
  • Brand Management
  • International Perspectives — Organizational Perspective
  • Cases in India
  • Cases in Europe
  • Cases in Japan
  • Cases in Germany and South Africa
  • Adoption of Mobile Technologies — Personal Perspective
  • Applications in Food
  • Applications in Tourism
  • Applications Disabilities
  • Applications for Public Places
  • Applications to Prevent Cyber Bullying

Readership: Graduate-level researchers and professionals dealing with mobile technology, and mobile network technology research and development, and transition.Mobile Technologies;Technology Management;Innovation Management;Technology Adoption;International;Cases0Key Features:
  • Focuses on management of mobile technologies, not just mobile technologies or not just technology management, but both
  • Analysis is based on multiple perspectives rather than one perspective
  • A compilation from a well respected group of international scholars

This book captures recent research on managing mobile technologies. It provides a handbook-style reference to professionals in different industries to help them manage the very latest technologies that have become a part of every business today.

The book reviews multiple perspectives of the challenges brought by the introduction of mobile technologies into our lives. The technical perspective covers major constructs at play; the organizational perspective reviews international cases; and the personal perspective investigates the adoption of emerging applications and their impact.

By reviewing multiple perspectives, readers will be able to adopt a tool to manage the complexities and challenges brought by the mobile technologies.

Contents:
  • Major Constructs — Technical Perspective
  • Ecosystems
  • Cultural Aspects
  • Brand Management
  • International Perspectives — Organizational Perspective
  • Cases in India
  • Cases in Europe
  • Cases in Japan
  • Cases in Germany and South Africa
  • Adoption of Mobile Technologies — Personal Perspective
  • Applications in Food
  • Applications in Tourism
  • Applications Disabilities
  • Applications for Public Places
  • Applications to Prevent Cyber Bullying

Readership: Graduate-level researchers and professionals dealing with mobile technology, and mobile network technology research and development, and transition.Mobile Technologies;Technology Management;Innovation Management;Technology Adoption;International;Cases0Key Features:
  • Focuses on management of mobile technologies, not just mobile technologies or not just technology management, but both
  • Analysis is based on multiple perspectives rather than one perspective
  • A compilation from a well respected group of international scholars


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