EDWARD GROENLAND, LEO-PAUL DANA
Qualitative Methodologies and Data Collection Methods
Globalisation opens new frontiers of research that require advanced research methods. While quantitative methods are ideal in some situations, qualitative methods are more appropriate for responding to 'how' questions in new contexts. They aim to understand and provide a holistic picture via interaction — a unique advantage over quantitative methods. This textbook for graduate students introduces qualitative research and covers major qualitative methodologies and data collection methods.The choice of methodologies in this book is based on their actual applicability in management research. This approach provides a hands-on emphasis while maintaining both scientific rigour and rooting, and a high practicality level with respect to problem analysis, the collection of data, and the way this data should be analysed.Students and researchers will benefit from features including explanations of the advantages and disadvantages of methodological choices, and elaborated examples of good articles. The reader will acquire an overview of current methodologies, which will facilitate the choice process with respect to research approaches, and is also encouraged to bring personal research skills to a higher level.Contents: IntroductionCase Study MethodologyCritical Incident MethodologyEthnographic MethodologyField StimulationGrounded Theory ApproachContent Analysis MethodologySemiotic MethodologiesNarrative Inquiry MethodologyData Collection MethodsThe Delphi MethodDocument AnalysisFocus GroupsInterviewsElicitation Techniques in Qualitative ResearchObservation and Participant ObservationConclusionReadership: Graduate and research-level students of management, business and research methods. Research Methodology;Qualitative Methodology;Qualitative;Methodology;Data Collection;Methods00
List Price: $78.00 (Final bulk discount pricing is based on quantity)
ISBN: 9789811206559
Uh oh. It looks like this title is out of stock.
Did you know eBooks never run out? It's true. We have millions of titles available right now. You can download an eBook in seconds.

Why eBooks are the Smart Way to Go

Deep bulk discounts and $0 in shipping costs means you save big with bulk eBooks. Plus, eBooks are typically cheaper than print books.
Distribute your eBooks via text message, email, social media, and more using redeemable eBook codes. Users can get their eBook instantly.
Receive Readership Analytics & Redemption Reports for proven engagement and user data, including name and email address.
Read from the convenience of our web reader or download the BookShout app on your favorite smart device to read anywhere.
Want to make the smart switch to eBooks? CLICK HERE
Not convinced yet? No problem. We can still get you the print books you need. Fill out the request form below and a member of our sales team will be in touch quickly.

Request Bulk Purchase:
Book Format*
Book Quantity*
How will the books be used?*


Interested in Gift Cards?
9789811206559 medium Bulk gift card c973c6294bb562c572cc09448c6304915953cb77b337c63c74b0d98ee2f3afc7
Benefits
Plastic Cards are standard Gift Card Size (3.375” x 2.125”). Cards can include scratch-offs over the redemption code. Cost less than distributing/shipping Print books. Great for Events, Churches, Schools, Authors, etc.