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The Abcs of Strategic Communication (eBook)

by (Author)

  • 114,088 Words
  • 1 Pages

Examples include: 25 words that hurt your

resume; A user-friendly Web site; ABCs of

strategic public relations; CBAs of strategic public

relations; Ad placement matters on the Web;

Assessing your writing; Be a better manager;

Business dining: Dos and donts; Convince vs.

persuade; Crafting your resume; Cover letters

that get attention; Fly with less turbulence;

Getting you out there; iPod etiquette; Know your

audiences; Know where you are headed!; Looking

for a job; Making your Web site pop; Planning

your business trip; Pack without wrinkles; Political

advertising; Resolving client reluctance; Telephone

and cell phone etiquette; That all important thank

you note; The 30-3-30 Principle; The 3-Minute Drill;

The dreaded social kiss; The elevator speech; The

LINE-HEIGHT: 12pt; TEXT-INDENT: -126pt; MARGIN: 0pt 0pt 0pt 126p

Examples include: 25 words that hurt your

resume; A user-friendly Web site; ABCs of

strategic public relations; CBAs of strategic public

relations; Ad placement matters on the Web;

Assessing your writing; Be a better manager;

Business dining: Dos and donts; Convince vs.

persuade; Crafting your resume; Cover letters

that get attention; Fly with less turbulence;

Getting you out there; iPod etiquette; Know your

audiences; Know where you are headed!; Looking

for a job; Making your Web site pop; Planning

your business trip; Pack without wrinkles; Political

advertising; Resolving client reluctance; Telephone

and cell phone etiquette; That all important thank

you note; The 30-3-30 Principle; The 3-Minute Drill;

The dreaded social kiss; The elevator speech; The

LINE-HEIGHT: 12pt; TEXT-INDENT: -126pt; MARGIN: 0pt 0pt 0pt 126p


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by m. larry litwin apr fellow prsa

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